The Exhibition and Event Association of Australasia (EEAA) has been delivering a series of important virtual events as part of its COVID recovery strategy.
The ‘Expert Power Sessions’ have covered topics such as government grants and incentives, marketing and mental health, with the next session on Thursday 23 September to focus on attracting and retaining talent.
EEAA chief executive Claudia Sagripanti (pictured above) said its series of free Expert Power Sessions has been incredibly successful in attracting a large audience of business event professionals from around the country.
“In addition, the EEAA has recently hosted the return of the Special Interest Groups (SIGs), focusing on the specific needs of organisers, associations and suppliers.
“A separate SIG discussing operational capability is in planning, and we are in the process of setting up a separate group focused on skills and training.
“These open and constructive discussions have generated a number of recommendations which will be included in the next iteration of its 2021-2022 strategy, the industry preparedness plan and reflected in the requests for government support.”
The EEAA’s roadmap to recovery includes the readiness to operate events based on the 70 per cent and 80 per cent vaccination rates of the eligible population, and updating the risk and safety/safe operating framework with new operating procedures.
The roadmap also includes supplier health and support, including pitch sessions; events cancellation insurance; staff engagement, attraction and retention activities; and other professional development for sales, marketing and operations.
EEAA president Spiro Anemogiannis said: “The events and exhibitions industry drives a huge amount of business not just for the event organisers and venues, but for the businesses exhibiting and selling at the shows, through to all the associated businesses in the supply chain, whether that is caterers, sign writers, security, stand builders, staging and rigging – the list goes on.
“We have been prosecuting the case for whole-of-industry support. Finally, the vital role of the business events sector in driving visitation to the CBD and regional centres and supporting economic activity is being recognised as a result of the EEAA’s lobbying and advocacy.”