The Grounds of Alexandria in Sydney was transformed into a sea of neon colour late last month as FCM Meetings & Events officially launched the new brand and showcased its hybrid event offering.
The big reveal followed Flight Centre Travel Group’s decision to do away with the Cievents brand last year and integrate its MICE business into FCM Travel Solutions.
The FCM Meetings & Events team celebrated the launch alongside customers and industry partners in person and virtually, with guests joining from around the world. The event was a climate-conscious, carbon-neutral event in partnership with South Pole.
During the launch, guests were treated to FCM Meetings & Events bright, bold new look, while hearing industry insights from MICE experts including trend forecaster Michael McQueen on the industry’s future.
Guests also heard from FCM’s general manager for Australia, Melissa Elf, on the brand’s vision for the future.
Simone Seiler, general manager of FCM Meetings & Events, said the night was about celebrating their people and showcasing the positive impact of disruption.
“2020 was a difficult year for the M&E industry, with many companies struggling to keep afloat,” she said.
“Disruption can be unsettling, so we made the conscious decision to not just pivot during this time – we wanted to totally transform.
“Part of our transformation was the integration with FCM – one of four top global TMCs – and our realignment with the changing needs of our customers has not only renewed our confidence in the business and the market, it has us excited about what’s ahead.”
The launch event also gave customers the opportunity to experience FCM Meetings & Events’ signature hybrid event offering in person.
“Our people are the resilient rock stars creating game-changing events for brands around the world,” Seiler said.
“They bring years of experience to our business, and are the creatives, designers, producers, storytellers, technology experts, event and travel specialists who put fun as a priority at every gig.
“When you combine the talent, tech [and] global reach of our new blended brand, as well as the amazing ability of our people to think differently, the result is a meetings and events company like no other.”