Gay-friendly Australia to leverage on new IGLTA partnership

Sydney, NSW, Australia - March, 01 2014: Sydney Mardi Gras Parade. Over 100 floats with around 10,000 marchers took on the city's streets for the worrld biggest night time parade - Sydney Mardi Gras
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The International Gay & Lesbian Travel Association has embarked on new two-year partnerships with Gay and Lesbian Tourism Australia and Sydney Gay and Lesbian Mardi Gras to enhance its promotion of Australia as a LGBT friendly destination.

As part of the cooperative agreement, IGLTA members will now earn commission on selling Sydney Gay and Lesbian Mardi Gras.

“We are delighted to take our partnership from a presence at the IGLTA Annual Global Convention to a whole new level,” Sydney Gay and Lesbian Mardi Gras ceo, Michael Rolik said.

“Mardi Gras attracts over 30,000 visitors and with the lower Australian dollar we expect this number to increase in 2015. This partnership will provide opportunities for IGLTA members to tap into this growth in visitation and leverage our commissionable tickets scheme.”

According to IGLTA president, Australia was an untapped opportunity for their members.

"Australia is a key destination for LGBT travellers worldwide, but our outreach in the country didn't appropriately reflect that,” IGLTA president, John Tanzella said as reported in ETN.

“A formal partnership with these two important organizations will assist our members in promoting the great destinations and events there, and help GALTA and Sydney Gay and Lesbian Mardi Gras better connect with the global tourism market.”

GALTA has more than 240 tourism members dedicated to LGBT travel across Australia, while IGLTA tourism has business members in 75 countries.

“We are proud to join with IGLTA in a strategic partnership that will allow us to showcase our growing Australia-wide membership of gay-welcoming tourism providers to the world,” GALTA president Rod Stringer said in the report.

“These are exciting times and while general tourism in Australia has somewhat stagnated, the potential to grow the LGBT inbound travellers to Australia is perfectly timed, especially with the lower Australian dollar making us a more attractive destination.”

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