Hilton’s new campaign encourages consumers to “travel the world” closer to home

Hilton has launched its new Travel The World campaign via Singapore Agency KVUR, championing the benefits of domestic travel.

The new marketing campaign is designed to inspire consumers to explore their home countries and discover local alternatives that match the experiences at some of their favourite international destinations.

Ben George, Hilton’s senior vice-president and commercial director for the Asia Pacific said the hospitality giant had conducted research that found 34 per cent of families are now more actively looking to book domestic travel versus pre-pandemic.

“We understand there is a significant pent-up demand to travel or reconnect with loved ones, and we continue to adapt to meet the evolving needs of our guests,” George said.

“Our latest marketing campaign, Travel the World, inspires and connects consumers in large domestic travel markets Japan, Australia, Malaysia and Thailand to experiences they can have in their home countries that satisfy their international travel ambitions.”

Live now until 31 January 2022, Travel the World is a predominately digital campaign running across Facebook, Instagram, YouTube, leveraging a number of digital advertising partners.

The campaign creative features both social and digital content including videos, social media and display advertising with the creative concept and key assets developed by regional advertising agency KVUR.