MCB’s acting chief scores permanent gig

MCB’s acting chief scores permanent gig

The Melbourne Convention Bureau (MCB) has appointed Julia Swanson as its CEO.

Swanson was appointed acting chief executive of MCB earlier this year, following the resignation of Karen Bolinger.

She assumes the permanent CEO role with over 20 years of industry experience, including nine years with MCB.

“In her time as acting CEO of MCB, Julia has driven strong strategic alignment with Visit Victoria, key stakeholders and partners, for the overall benefit of Victoria’s visitor economy, as reflected in MCB’s recent announcement of record-breaking annual results for 2018-19,” the bureau said in a statement.

“With Julia Swanson now taking the lead in this new capacity, the entire MCB team will continue to build on an already successful model that places Melbourne firmly on the global business events stage.”

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