MCEC appoints first-ever chief commercial officer

Melbourne Convention and Exhibition Centre (MCEC) has announced the appointment of Melissa Sweetland as its first chief commercial officer.

Melissa Sweetland

Sweetland has extensive senior leadership experience and has worked across a variety of sectors including education and banking.

She will join MCEC on Monday 19 July from her own strategic advisory firm, which she is currently running. Prior to that, she was deputy vice chancellor of engagement and vice president at RMIT University.

The new chief commercial officer role will bring together all the commercial aspects of MCEC’s business under one hat, including IT, sales and marketing.

MCEC chief executive Peter King said: “Melissa’s appointment comes at a time when we require additional commercial experience, strategic guidance and some new perspective to drive innovation for our business.

“We are excited to have someone of Melissa’s calibre, who can help us build a team that has the capacity and capability to adapt to the new and changing world.”

Commenting on her appointment, Sweetland said: “It’s an honour to join the MCEC team and be tasked with ensuring one of Melbourne’s most iconic assets remains a world leader, and returns to delivering significant economic and cultural value to Victoria.”

Featured image source: MCEC/Peter Bennetts