Melbourne Convention Bureau unveils new delegate destination site

Melbourne Convention Bureau unveils new delegate destination site

Melbourne Convention Bureau (MCB) has launched a new site to help planners and professional conference organisers promote Melbourne and Victoria to delegates attending future meetings.

The new site features a wide range of resources to virtually explore the destination, key travel information, exciting itinerary ideas, and special offers from MCB partners to experience the best of Melbourne and regional Victoria.

With many clients and international delegates continuing to work remotely, the site also boasts a light-hearted ‘Working from Home Kit’.

At its core, the survival kit has a destination focus and offers online activities such as a colouring-in book to keep the kids entertained, Melbourne Zoom backgrounds and virtual experiences provided by MCB partners.

Julia Swanson, chief executive of MCB, said that like most businesses, the bureau is focused on maintaining support for its clients, and is responding by reorganising the digital delivery of some of its products and services in lieu of traditional sales and marketing activities.

“As cities worldwide are in different stages of the coronavirus pandemic, usual conference promotion and marketing schedules have been disrupted,” she said.

“We need to be providing alternative solutions to ensure clients can keep promoting their meetings, particularly as face-to-face engagement opportunities are limited.”

Swanson said the new site builds on the event planning support already provided by MCB.

“This is a challenging time for our clients, as their organisations grapple with their own financial challenges, travel restrictions, changing consumer sentiment and a new level of health and safety responsibilities,” she said.

“MCB recognises this, and the need to quickly develop new ways of boosting delegate registration to upcoming events.”

Several conference organisers have already commenced using the delegate destination site, according to the bureau, which can be accessed via a button on their conference website and integrated into organisers’ existing communication channels.

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