Melbourne Short Stay Apartments are set to re-brand their Power Street property to City Tempo in a strategic move to better align their name and brand philosophy and bring their accommodation products under one umbrella.
The new design and positioning includes a change of name for their Power Street Apartments, as well as new branding and logo. The new look and feel better reflects the brand’s modern and spacious accommodation, which offers guests an enticing retreat close to the city’s heartbeat from which they can truly experience Melbourne.
The rebrand coincides with an expansion of their Power Street accommodation in Southbank, adding additional new apartments to the City Tempo offering. It will also see City Tempo – Queen St relaunched as the ‘Essentials’ Range, offering guests convenience and comfort at an affordable price. The rebrand of the Power Street location is the first of many exciting announcements to come from the brand in the near future.
“We offer our guests contemporary accommodation surrounded by Melbourne’s buzzing food scene and cultural hot spots, and it was important to us that our brand embodied this,” said Managing Director Stuart Skeggs.
“As ‘City Tempo’, we invite our guests to experience Melbourne’s maze of hidden laneways, eclectic bars, live music and world-class shopping before returning to their home away from home with us. We look forward to continuing to provide them the quality experience they’ve come to expect from us.”
Offering studio, one-, two-, and three-bedroom apartments across Melbourne’s CBD and Southbank, City Tempo caters to both business and leisure travellers. Each apartment comprises a full kitchen, balcony and generous sofa, with facilities across the group including indoor swimming pools, gyms and outdoor entertaining areas.
Rates for City Tempo start from $145 per night for a one-bedroom apartment in Power Street. Rates for City Tempo Essentials start from $118 for a studio apartment in Queen Street. Bookings can be made via www.citytempo.com.