Melbourne to host MEA’s Evolve 2021 conference

Meeting & Events Australia’s (MEA’s) annual Evolve conference for event professionals is set to take place this year in Melbourne.

Supported by major partners Melbourne Convention Bureau (MCB), Accor and EventsAIR, this year’s conference will follow the theme of ‘Building Confidence through Best Practice’, which was developed from industry feedback.

Now in its 37th year, Evolve 2021 will take place on Thursday 1 July at Sofitel Melbourne on Collins, featuring more than 18 plenary and concurrent sessions, including a welcome networking function the evening prior.

Satellite venues will support the conference in Sydney and Brisbane, along with a virtual hub through the OnAir 3D platform.

To conclude, the annual MEA Awards dinner will recognise excellence and exceptional achievement in the sector through an extraordinarily challenging year.

MEA chair Nigel Collin said: “We hope to see in excess of 500 event professionals from across Australia and New Zealand attend in person in Melbourne. People are eager to get back to what they do best – face-to-face events.

“The industry is looking for leadership and support through recovery with relevant and timely information. Evolve is here to deliver that through its program.”

MCB chief executive Julia Swanson said: “Actions speak louder than words. If we’re really serious about driving recovery of our sector, we need to lead by example, and reconnect and reengage in-person at business events.

“With that front of mind, we look forward to seeing the events sector gather here in Melbourne at the live hub of Evolve 2021.”

City of Melbourne Lord Mayor Sally Capp said: “We want the world to know that Melbourne is open for business and the best place to host events. We are totally committed to bringing back the buzz to our city and supporting local jobs.”