New Pullman hotel unveiled in Melbourne’s CBD

A $30 million investment to transform an existing property into a brand-new Pullman hotel – the first for Melbourne’s CBD – has been officially unveiled.

Owned by Erdigroup and operated under Accor’s upscale, cosmopolitan Pullman brand, the new Pullman Melbourne on Swanston emerges following a complete rebuild and rebrand of the property formerly known as The Swanston Hotel Grand Mercure.

Rising 15 levels and offering captivating views of the CBD, the hotel comprises 204 guest rooms and suites, and is ideally positioned on Swanston Street at the gateway to the Little Bourke Street precinct – home to some of Melbourne’s best shopping and dining.

A Premium Deluxe Room at the Pullman Melbourne on Swanston (©Mark Lane)

Tucked away on the mezzanine level, the new designer Eva’s Restaurant & Bar offers all-day dining and drinks, and has been carefully designed to express an urbane dining aesthetic and welcoming atmosphere to appeal to locals and visitors alike.

Eva’s Restaurant & Bar (©Mark Lane)

A further feature of the new hotel is the exclusive Club Lounge, a Pullman brand signature.

Located on level 15 and boasting breath-taking views of the city, the hotel’s spacious Club Lounge operates across an entire floor and is dedicated to guest convenience and comfort. Club guests also have access to an exclusive private event space, Room 1954.

Pullman Melbourne on Swanston’s Club Lounge (©Studio M.A.C)

Four different interior designers – Rothelowman, STUDIO MAC, interiors by Foster, and P49 – were engaged to create unique spaces throughout the hotel, offering guests an element of the unexpected at every turn.

Erdigroup CEO Ricky Jeffs said the Pullman Melbourne on Swanston team had challenged hotel convention in delivering the transformative project, raising the bar on hotel product in the city.

“The original building was stripped-back to its structural bones – nothing was left untouched in the major overhaul, which has delivered a striking façade, re-designed guest rooms, a designer lobby, a brand-new restaurant and an exclusive club lounge overlooking the city,” he said.

Jeffs said the hotel has been tailored to smart, successful business and leisure travellers who value immersive spaces, trendsetting food and beverage and leading-edge design.

“It will offer a seamless and intuitive experience, while providing access to Melbourne’s famed arts, culture, shopping and fashion,” he said.

Simon McGrath, chief operating officer of Accor Pacific, said: “Accor and Erdigroup have a long and successful relationship, and we are thrilled for the opportunity to partner with them again on this landmark project for Melbourne’s CBD.

“We applaud Erdigroup for their investment, commitment and vision to reinvent this hotel and introduce the well-respected Pullman brand – the fastest growing upper upscale brand in Asia Pacific – to Melbourne’s heart.

“Erdigroup’s incredible vision is evident in every detail of this project. Pullman Melbourne on Swanston is a celebration of innovative architecture, style, wellbeing and, importantly for this location, great gastronomy.”