Opening keynote speaker revealed for PCOA19

The inspirational journey of ALF club founder Amna Karra-Hassan through adversity, hope and achieving the impossible will be shared at PCOA19.

In Karra-Hassan’s opening presentation, she will share her experiences of mental toughness, resilience, consistency, fortitude, fear of success and self-sabotage, self-talk and aspiration.

Karra-Hassan founded the first AFL women’s team in Western Sydney. The Western Sydney club, with its engagement with diverse communities, played a critical role in establishing the game in the region and contributed to the recent inauguration of the GWS Giants in the AFLW.

Karra-Hassan Amna
Karra-Hassan Amna

Karra-Hassan will share her experiences in collaborating with community leaders, small-business owners, local government, traditional and social media, and thought leaders.

She will describe how she engages in the story-telling process to help others overcome adversity, build confidence and resilience, and lead with perseverance and courage.

Karra-Hassan will also offer insights on how she led the growth of the Auburn Giants, and the importance of leveraging media. Countless football metaphors of Amna ‘kicking goals’ have been widely shared and celebrated.

The announcement comes not long after dual MCs were announced for PCOA19.