Ovolo gets stylish in lead up to Fashion Week
Mercedes Benz Fashion Week Australia will be strutting into Sydney this May, making Ovolo Woolloomooloo fashion HQ.
Ovolo Woolloomooloo, aka Fashion Head Quarters, is officially getting ready to welcome an army of beach-clad fashionistas and activewear lovers thanks to swimwear and athleisure taking prominence for Resort ’18 collections.
Participation figures of retail buyers, overseas fashion editors and even designers continue to increase year-on-year for the only Resort Fashion Week globally.
A significant overseas industry professionals are expected at Mercedes-Benz Fashion Week Australia (MBFWA), and will call Ovolo Woolloomoolo their home for the week.
Fashion Week may be an industry showcase, but the public love to get just as equally involved. As noted by Sude, from 14 – 21 May, Fashion HQ will become the epicentre of key Fashion Week events outside of Carriageworks.
The Ovolo Woolloomooloo hotel will host a range of activities including:
– Livestream of runway shows directly from Carriageworks
– A Beauty Express Pop-up for hair and makeup treatments pre- and post-show
– Fashion Week Official Happy Hour @ Ovolo Woolloomooloo’s Lo Lounge – Model castings and photoshoots
– Public fashion seminar at hotel & more
In addition, MBFWA ’17 attendees will also get a taste of Ovolo’s much raved about hospitality, with a mini version of its famed Lo-Lounge occupying space at Carriageworks. More details on these activities will be offered closer to fashion week.
‘Australia’s Top Fashionista’ Competition
The hotel’s social competition is well under way, and Ovolo’s search for Australia’s Top Fashionista has given new meaning to the phrase: “Aussies got style”.
From stylish ladies on a night out at the Finger Wharf, to fashionable gents treating hotel lobbies are runways, the #OvoloLovesFashion competition is gaining traction as its 1 May entry deadline looms.
What’s on offer for one lucky winner is a prize pack worth $6,000 for the ultimate fashion week experience Mercedes-Benz Fashion Weekend Edition (MBFWE) from 19 – 21 May 2017.
The rules for entry are simple:
- Visit any Ovolo hotel in the most MBFWA-worthy outfit that highlights your personal style
- Snap your stylish photo at any spot of an Ovolo Hotel or in front of an #OvoloLovesFashion branded mirror located throughout each property – get creative!
- Share on Instagram and tag #OvoloLovesFashion, @ovolo1888darlingharbour, @ovolowoolloomooloo, @ovololaneways and @ovolohotels
The top 5 most-liked photos will then be judged by a panel from Ovolo Hotels & Fashion Industry elite, who will then select one winner.
The prize includes:
- Two-nights accommodation in Rockstar Suite at Fashion HQ
- Gold ticket passes to MBFWE 2017, including:
- Front-row seats at premium runway shows o Pre show party access at Mercedes-Benz Star Lounge o An official event gift bag o All-day access to MBFWE style sessions
- Roundtrip airfare to Sydney, Australia (from within Australia only)
- Personalised Ovolo gift basket with fashion week essentials
- Complimentary in-room champagne fridge
Details on the competition as well as terms & conditions can be found at: www.ovolohotels.com
Email the Travel Weekly team at traveldesk@travelweekly.com.au
Fashion WEek MBFWA Ovolo Hotel Ovolo Hotels Ovolo Woolloomooloo Sydney Fashion WeekLatest News
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