Business

PCMA and CINZ form strategic alliance

The Professional Convention Management Association (PCMA) and Conventions and Incentives New Zealand (CINZ) have announced an agreement to work together to support and professionally develop the New Zealand business events community’s skills and capacity through education.

PCMA’s managing director for the Asia Pacific, Karen Bolinger (pictured above), said the partnership is a great opportunity to support post-pandemic business events industry recovery and to build both organisations through collaboration and cross-promotion.

“Through our new alliance, we recognise the unique qualities and services each of us offer to our respective membership bases, and how a collaborative approach can support not only each other but the business events community,” she said.

“PCMA is looking forward to working more closely with the New Zealand business events community, who we see as a strong market with enormous potential on the world stage.”

CINZ chief executive Lisa Hopkins said the agreement with PCMA signals major benefits for New Zealand business events professionals and the wider industry.

“CINZ members will now have access to PCMA’s exceptional education content, including the highly sought-after Digital Events Strategist (DES) certificate program, and COVID recovery resources to foster their development,” she said.

“This will also include working together to develop education sessions at each PCMA and CINZ conference.

“CINZ will also work with Tourism New Zealand Business Events’ partners to support future group attendance from New Zealand at PCMA’s Convening Leaders’ summit.”

Both organisations said the alliance will also aid in researching the scale and value of business events for the region.

The alliance comes as PCMA calls for members of the business events community to contribute to its COVID-19 Recovery Dashboard Research, with the survey having been extended until this Friday (10 July).

The association has been conducting industry-wide surveys fortnightly amongst the global business events community since March to document and analyse the growing impacts of COVID-19 on the sector.

The survey can be accessed here.

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