Events

PCMA announces all-star cast for Convening Asia Pacific

Professional Convention Management Association (PCMA) has added some fresh talent to its inaugural hybrid event.

Convening Asia Pacific: The Global Recovery Forum will take place both face to face at ICC Sydney and online Tuesday 10 November 2020 from 12pm to 4pm (AEDT).

The live-streamed, interactive event will cover topics including digital events marketing, participation, risk management and digital sponsorship.

The program, which will be a mix of panels, seminars and workshops, will feature an all-star cast, including:

  • Nicki Kenyon – board member, Australian Grand Prix Corporation
  • Rebecca Hallett – APAC head of events and experiences, Google
  • Anna Patterson – vice president and managing director for Singapore, George P. Johnson
  • Jack Delosa – founder, chairman and executive director, The Entourage
  • Lucille Marie Essey – SVP, executive creative director and show director for Greater China, Jack Morton Worldwide
  • Lisa Ronson – CMO, Coles Group
  • James Bennett – director of creative technologies for APAC, Project Worldwide Hong Kong

Kenyon, who will moderate a panel session at Convening Asia Pacific with other successful CMOs, said the marketer’s role in driving growth and engagement for a company or event is more important now than ever.

“Building successful marketing campaigns is reliant on clear business goals, a detailed, well-thought out strategy and a customer-centric approach,” she said.

“Events are built on a foundation of entertainment, and even though not many events are running face-to-face at the moment, we need to remember what the essence of events are – engaging with our audiences.

“COVID-19 may have changed the events industry and how we appeal to audiences, attract sponsors and sell tickets, but with it, there have also been opportunities to adapt, test new channels to use and consider new ways to engage with audiences outside of our regions.”

Karen Bolinger, PCMA’s managing director of APAC, said the program and speakers embody exactly what is needed for event professionals right now.

“Through the APAC survey, we’ve conducted we’ve heard loud and clear that reskilling and upskilling into the new world is top of everyone’s’ list,” Bolinger said.

“Some key sessions will provide valuable insights into digital marketing from the technical, creative, data insights and distribution channel perspectives. This will appeal to audiences who want to boost attendance and engagement, setting the event up for success and answering the ‘how’ of events today.

“We’ll be hearing from agencies who are on the cutting edge of technology about what event formats translate virtually, technology of the future and our speakers will share best practice tips and tricks to engage audiences.

“Convening Asia Pacific speakers draw on diverse professional backgrounds, and they are all supportive and optimistic for the future.

“They will share their practical insights and experiences on how to transition events, be visible and develop new mindsets for the individual, the business and the industry.”

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