Qantas and Woolies give partnership a facelift

Woolworths Rewards and Qantas Frequent Flyer have revamped their decade-long partnership to make the tie-up simpler, faster and more rewarding for members.

Effective yesterday, the conversion rate from Woolworths Rewards to Qantas Frequent Flyer points will increase by close to 15 per cent. This means 2,000 Woolworths Rewards Points will now convert to 1,000 Qantas Points – up from 870 points.

Woolworths Rewards members will also benefit from faster access to their Qantas Points, with conversions to be processed automatically when members hit 2,000 Woolworths Points rather than once every three months.

Customers can earn Woolworths Rewards Points at Woolworths, BIG W, BWS and participating Caltex and Caltex Woolworths co-branded fuel outlets.

Woolworths and Qantas are also making it easier for customers to opt-in to points conversion.

For the first time, Qantas customers can link their accounts and sign up for Woolworths Rewards on the Qantas website. Woolworths Rewards has also introduced a simplified two-click process for Qantas conversions on its website.

Woolworths Rewards members who do not wish to opt-in to Qantas Points conversion will continue to save $10 on their next eligible shop at participating outlets each time their balance hits 2,000 points.

They also have the option to bank their Woolworths Rewards savings for Christmas.

Qantas Loyalty CEO Olivia Wirth said: “It’s important to us that we continually look for ways to add value and improve how members can earn points through the Frequent Flyer program.

“Our partnership with Woolworths is one of the most popular ways for members to earn points. We see them earn literally billions of Qantas Points every year.

“Combining the points you earn from everyday things like grocery shopping, credit cards and your power bill is a great way to keep your points balance ticking over.

“A third of Frequent Flyers who shop at Woolworths have enjoyed a holiday on points in the past 12 months. As we move to make this partnership more rewarding and easier, we look forward to bringing even more Australians closer to their dream trip.”

WooliesX managing director Amanda Bardwell said: “Our members have told us they love our Qantas Frequent Flyer partnership, but want it to be simpler, faster and more rewarding.

“Together with Qantas, we’re delighted to deliver on all three counts as we strengthen the partnership.

“We work hard to offer good value to our customers across their weekly shop, with a wide range of great products at affordable prices.

“The refresh means our members can get even more value from their same everyday shopping at Woolworths and book their next holiday even faster.”

The revamp is the latest in a string of changes to Qantas’ frequent flyer program this year.

The airline announced partnerships with Quandoo and BP in August and September respectively, following the program’s biggest-ever overhaul revealed in June.