Reed Exhibitions hires boss for new sales analytics division

Reed Exhibitions has appointed Richard Prentice sales analytics manager of its new global group sales analytics team.

Prentice joins Reed from consulting giant PwC, where he worked for more than 12 years in a number of analytics roles. Prior to that, Prentice worked as a musician on board two of Celebrity Cruises’ ships.

Reporting to group strategy director Julian Barker, Prentice will lead a new team of specialists to support Reed’s face-to-face business and the increasing use of digital products by leveraging sales and marketing data analytics to create value and efficiency for customers.

“Richard is a fantastic addition to our team, bringing a deep understanding of data collection and analysis,” Barker said.

“Richard’s experience in designing and managing analytics consulting projects, as well as developing systems and processes for sales measurement, will be crucial as we streamline the way we work and provide continued growth for our customers.”

Commenting on his appointment, Prentice said: “I am delighted to be joining Reed Exhibitions at such an important time in its digital transformation.

“The opportunity of creating a dynamic sales analytics team for the company, leveraging on my experience to drive performance and create value, is something I am very much looking forward too.”