Over 4,000 business event travellers will potentially attend an event in Thailand within the next four years as a result of Thailand Convention and Exhibition Bureau’s (TCEB’s) recent roadshow held in Sydney and Melbourne.
Thailand recently announced a new campaign which provides site visit support for meeting and incentive organisers of events with upwards of 80 guests and more flexibility around financial support.
This significant uplift in interest was evident from the 64 buyers representing PCO’s, meeting planners, event managers and EAs who attended the roadshows where they met with 14 Thai suppliers and had over 270 business conversations.
TCEB’s representative Nicole Tingey, Director of Clockwise Consulting said the new campaign has completely changed how event buyers view Thailand as a destination for their business events.
“The feedback was clear, they were impressed by the generosity of TCEB and they felt having the opportunity to see the event venues in person would give them the assurance to proceed with a booking,” said Tingey.
“Whilst Thailand enjoys fantastic leisure market awareness, asking people to send hundreds of people for a business conference requires more education.
“Most felt they would find selling Thailand as a business events destination to their clients and colleagues much easier after a TCEB sponsored site visit.
“TCEB, the Tourism Authority of Thailand, Thai Airways International and the Royal Thai Consulate-General, Sydney are working together to provide real support to develop Thailand as a successful business events destination for Australian buyers.
“Having this coordinated support and investment from Thailand, further makes the destination an exceptional place to meet.”