Salesforce to virtually reimagine all remaining events in 2020

Salesforce to virtually reimagine all remaining events in 2020

Salesforce has revealed that all of its events, including the major Dreamforce, will be reimagined virtually.

In an update on the state of its events for 2020, Salesforce said it had decided to reimagine its events through the end of the year in “new and virtual ways”.

According to the company, this will be true for all events, including Dreamforce, Tableau Conference 2020, Tableau Conference Europe, TrailheaDX India and its World Tours.

“As we’ve done with other events, we’ll continue to create innovative digital experiences for our ecosystem,” the company said in a blog post.

“For example, we turned our World Tour Sydney into a virtual event in March, taking what is typically an 11,000-person event into one viewed by 80,000 people. We’re looking forward to building on that success over the coming months.”

“We will miss bringing everyone together in person, but we are excited to shape our virtual events in ways that bring all of the fun, innovation, and learning to our dedicated community of Trailblazers.”

Dreamforce is Salesforce’s largest annual conference.

Held in San Francisco, where the company is headquartered, the event typically draws as many as 170,000 attendees and has generated more than $US150 million ($235 million) in annual spending for the local economy.

The move by Salesforce comes as the ongoing COVID-19 pandemic continues to cancel or postpone major events across the world, which have similarly taken the lead in diversifying.

Last month, Microsoft signalled it would go digital for its remaining events in 2020, and IMEX revealed plans to release a new virtual experience including 3D “islands”.

Latest News

  • Aviation
  • News

Profile: Delta CEO Ed Bastian

Bastian says the airline business isn't for the faint hearted. We're sure Alan Joyce would agree!