Destinations

SATC’s marketing chief to depart, replacement revealed

The South Australian Tourism Commission (SATC) has announced that Brent Hill will step down from his position as executive director of marketing at the end of the month.

Hill (pictured above) will be moving on to a new gig at an as-yet-unspecified international tourism agency, with Erik de Roos named as his replacement at SATC.

With more than 20 years’ experience in marketing and advertising, de Roos will join the agency on 12 July from San Remo, where he has spent the last five years as the brand’s chief marketing officer.

Prior to joining San Remo, de Roos led account management at advertising agencies Cummins& Partners and Clemenger BBDO.

SATC chief executive Rodney Harrex said there had been an extensive recruitment process to secure the best candidate to lead the marketing team during this critical time for tourism in the state.

“Erik brings a strong marketing background, is a creative thinker and is passionate about driving our brand as we continue our work to recover SA’s visitor economy,” he said.

“He has broad experience across Australia and from his international placements, has been behind some of our strongest SA brands (such as San Remo, Balfours, Jacob’s Creek, Journey Beyond and the Motor Accident Commission), and is very excited to join the SATC and get to work.

“It’s been an incredibly challenging period for the SATC and tourism more broadly. We’ve worked hard to be outstanding in our engagement with the sector, and in driving initiatives to stimulate the visitor economy, so it is an exciting time for Erik to come on board and continue with the great work the team has been creating.”

Erik de Roos

Commenting on his appointment, de Roos said: “I am beyond thrilled to join the SATC team and carry on with the great work already being done.

“Working at the SATC has been a long-held professional ambition of mine, and to be joining at such a pivotal time is an extremely exciting prospect.

“The agency is widely respected across the tourism and business sectors for delivering best-practice marketing campaigns, and I can’t think of a better brand to work with.

“I love the passion and the ‘get it done’ attitude of the SATC, so I’m very keen to meet the team and be a part of it.”

The announcement comes as the SATC rolls out its latest ad campaign showcasing the state’s natural locations.

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