Technology

Study finds Aussies have big problems with video conferencing

It’s been widely adopted as a result of the COVID-19 pandemic, but it appears video conferencing is causing headaches for a lot of Aussies.

New research commissioned by digital event specialist Redback Connect has revealed that 80 per cent of Australians who have been working from home say most meetings will be run remotely when they re-enter the workplace.

However, 86 per cent have identified problems with remote meetings to date, highlighting where they could improve.

Larger organisations are more likely to create a staggered and incremental return to the office as restrictions ease across the states and territories.

As such, the survey revealed that the larger the organisation, the more likely they are to continue to hold remote meetings over face-to-face meetings.

In organisations with more than 1,000 employees, 88 per cent of respondents believe remote meetings will dominate, compared with 63 per cent of respondents in micro-businesses (up to 15 employees).

The survey also found that remote meetings have not been run well by some organisations, with employees having an issue with the length, a lack of objectives and structure.

When asked about their experiences using remote meetings at home – and what improvements they felt were needed – 44 per cent of respondents said they needed to be shorter in length, and 41 per cent said they should be more structured and productive, to continue effectively.

Thirty-eight per cent of survey respondents said remote meetings should be more purpose-driven, and 36 per cent said they should result in clearer actions for all attendees and better progression of projects.

Almost a third (30 per cent) insisted all meeting participants need to be focused in the meeting – not just some attendees. Meanwhile, 27 per cent of respondents believe all key decision-makers need to be present in the meetings.

When asked about remote meeting technology, 27 per cent of respondents said it should have fewer technical issues, while 23 per cent said it should be easier to use.

Jeff Downs, founder and CEO of Redback Connect, said: “While video and teleconference meetings ensure physical distancing, our research reveals that poor meeting management and technical difficulties can sometimes defeat their purpose.

“In this current climate, we have seen an overwhelming number of organisations fall back on video and audio meetings and teleconferences, simply because they are not aware of other remote meeting technologies they can use.”

Downs said there are more purpose-specific virtual technologies available that are interactive and offer personable content.

“Webinars, for example, enable organisations to create polls, live chats or Q&As, which are successful at engaging large, dispersed audiences over time,” he said.

“Town halls and studio broadcasts are ideal for C-suite announcements, while podcasts and event live streaming can engage larger audiences.

“As audiences become increasingly dispersed in our new socially-distanced business environment, innovative meeting platforms that keep everyone engaged are more crucial than ever.”


Featured image source: iStock/valentinrussanov

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