Sydney Showground ramps up client experience with new VR tool

Lovely African American teen girl trying to interact with virtual reality while standing near concrete wall under bright light

Sydney Showground has introduced an interactive new tour that aims to bring its precinct and customer experience to life.

Designed by Rapturous Media, the digital tool provides a unique perspective of the showground for clients, providing photo opportunities, 360-degree videos and fact sheets, as well as a VR experience of the venue.

This will allow clients and prospects to understand the precinct, venue space, set-ups, location and functionality.

Sydney Showground’s head of sales, Andrew Roberts, believes the program will be invaluable.

“The biggest challenge in event sales is painting a picture for clients, demonstrating the possibilities,” he said. “VR allows us to show them.

“By accessing a 360-degree interactive tour, clients can experience the dynamic nature of the precinct through VR and begin to visualise their own event coming to life.

“This means they have an in-depth understanding of the Sydney Showground site before they even pick up the phone. It’s a new era for event sales and marketing.”

Throughout the tour, clients and prospects can also take ‘snapshots’ of the venue to assist with planning, which can then be shared or emailed to customers following the interactive experience.

Featured image: (iStock.com/max-kegfire)

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