TFE brings Vibe brand to Perth

TFE Hotels has partnered with developer Dradgin to bring its Vibe Hotels lifestyle brand to Western Australia with the opening of Vibe Hotel Subiaco in Perth’s boho borough this October.

The move is part of a plan to put a next-generation Vibe Hotel in every Australian capital city by the end of 2022.

Opening on 1 October, the 168-room hotel, developed by Dradgin and managed by TFE Hotels, sits in the heart of Perth’s inner west as part of a mixed-use precinct in Subiaco.

The new Vibe boasts a pool, gym, conference space, versatile guest rooms that can transform into three-bedroom suites and a St Marks Road Co. eatery on the ground floor – all of which will hold great appeal for leisure travellers, the nearby commercial district and for visitors to nearby hospitals and medical centres.

TFE chief executive Antony Ritch said the brand is chuffed to bring the Vibe brand of Australian hospitality to the capital of WA.

“There’s been quite a lot of development in Perth CBD in recent years in the upper-upscale accommodation category, but Vibe Hotel Subiaco will be the first brand-new build Australian lifestyle hotel, and the very first of our next generation Vibe properties in Western Australia,” he said.

“Vibe Hotel Subiaco offers the chance to experience a different side to Perth in a vibrant and eclectic suburb on the city fringe.

“These local experiences – from a night out at the iconic Regal Theatre to the bustle of the weekend farmer’s markets to feeding swans in nearby parklands – will be bolstered by the hotel’s facilities.”

Ritch said TFE’s partnership with Dradgin showed the company had a long-term commitment to tourism in the west.

“At TFE Hotels, we have every confidence in the strength of the West Australian tourism market and its ability to bounce back post-pandemic,” he said.

“Ours is a long-term strategy. It’s a story of Australian brands expanding and evolving, and it’s a strategy of growth that’s in line with the long-term outlook for our tourism industry and corporate sectors.”

Vibe Hotel Subiaco officially opens for sale from today for stays from 1 October.