TCEB and THA are using music to send a friendly yet serious message to the MICE industry in Thailand to ‘Say No to Plastic’.
The Thailand Convention and Exhibition Bureau (TCEB) and Thai Hotels Association (THA) have created a (hilarious but cringeworthy) music video to reduce, and draw awareness to, the use of plastics in Thailand’s MICE sector and the broader tourism industry.
The classic “Can’t Take My Eyes Off You” by Frankie Valli was given a green spin with new lyrics added urging visitors to Thailand to consider their use of plastics, courtesy of TCEB president Chiruit Isarangkun Na Ayutthaya and THA chairperson Marisa Sukosol Nunbhakdi.
“The song is a light-hearted recording with the lyrics adapted for a serious shout-out to hotel owners, general managers, business event professionals and the MICE industry to switch from single-use plastics to other, sustainable choices,” Chiruit said.
More and more initiatives to combat the use of plastic in Thailand’s MICE sector and the broader tourism industry have been implemented over the past couple of years, as Thailand gets serious about tackling the impact of plastics on the environment.
This includes a smoking ban that has been in place at many Thai beaches since November 2017, while national parks and zoos nationwide now ban plastic bags and other single-use plastics. The Pollution Control Department and Thai bottled water producers have begun to stop using bottle cap seals, with the aim of eliminating them within 2019.
In April of this year, the Thai cabinet approved a 2018-2030 roadmap to tackle plastic waste, which includes the goals of ridding Thailand of three types of plastic – microbeads, cap seals and oxo-degradable plastics – within 2019.
Four other types of plastics will also be eradicated – plastic bags, foam boxes, single-use plastic cups and plastic straws within 2022.