Tourism Australia provides more support for business events sector

Tourism Australia’s specialist business events unit has made a series of announcements to further bolster the local sector.

Business Events Australia has committed an additional $3 million as part of its Bid Fund Program to cover new pledges and confirmed bids for an additional 12 months through FY21-22.

The Bid Fund Program is designed to increase the conversion of bids for new international business events by offering financial support at the critical bidding stage.

Since the program launched in 2018, 40 events have been won worth approximately $411 million in economic value to Australia, representing a conversion rate of 58 per cent.

Tourism Australia is encouraging interested parties to visit and apply through the Business Events Australia website. Applications are currently open and close on Thursday 30 June 2022.

The organisation has also announced a further $1 million in funding for the Business Events Boost Program.

Launched in June 2020, the program will continue to provide Australia’s business events industry with the opportunity to access funding support to deliver industry-led projects that will help win domestic business events across FY21-22.

Tourism Australia managing director Phillipa Harrison said: “Given the positive feedback that we’ve received from industry about the Business Events Boost Program, we felt it was essential to provide additional funding so that industry can continue to access support while demand for domestic business events increases.”

Applications will open on Monday 3 May 2021 for projects and activity taking place before Thursday 30 June 2022. Applicants will need to apply before the upcoming deadline of Wednesday 30 June 2021, with submissions taken through the Business Events Australia website.

Furthermore, the latest instalment of Business Events Australia’s Australia Innovates content initiative has been launched as a video series to help position the country as a leading business events destination.

The documentary-style video series showcases six Australians pursuing world-first research, discovery, invention, innovation and intervention across several knowledge sectors including artificial intelligence, health, nanotechnology, environmental restoration and advanced manufacturing.

“Our Australia Innovates videos series highlights Australia’s expertise across a wide range of fields, positioning us as a world-leading association meetings destination where delegates can experience innovation firsthand,” Harrison said.

Originally developed as a print magazine, the new Australia Innovates video series is available on the Business Events Australia website and will be promoted to association customers in the US, the UK and Europe through targeted marketing activity across business events publications and social media.