Destinations

Tourism Whitsundays launches VR tour to attract business events

Tourism Whitsundays has unveiled a new business events virtual reality (VR) site inspection and destination marketing videos.

Thanks to funding received from Business Events Australia, Tourism Whitsundays partnered with tourism operators to develop the VR tour.

The headsets will allow users to immerse themselves into the Whitsundays and experience all that our diverse region has on offer while ‘Siri’ guides users through the journey.

The VR headsets include a six-minute site inspection, and key operators Hamilton Island, InterContinental Hayman Island Resort, Daydream Island Resort and Cruise Whitsundays will have dedicated chapters with more details made available over time.

Following a national tender, Riptide Creative were appointed to complete the project.

Tourism Whitsundays CEO Tash Wheeler said the VR headsets were an interactive and fun way to showcase the heart of the Great Barrier to MICE professionals.

“The business events headsets have been created to highlight the diversity across the Whitsundays region and generate leads for business events in the domestic market,” she said.

“The virtual reality headsets are a transportation device to the stunning Whitsundays region, and with Karen Jacobsen, our destination ambassador and Australia’s original voice of Siri, guiding you through Airlie Beach, Daydream Island Resort, Reefsuites experience with Cruise Whitsundays, and many more destinations, the Whitsundays really does have a venue for your next business event.”

Robin Mack, executive general manager of commercial and Business Events Australia at Tourism Australia, said: “During what continues to be a challenging time for the business events industry, we’re pleased to be able to support Tourism Whitsundays’ efforts to encourage a restart to face-to-face business events through these innovative assets developed through our Business Events Boost Program.

Requests for VR headsets will be sent to over 10,000 business events and business databases.


Featured image source: iStock/max-kegfire

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