advertising

Travel Weekly continues to be Australia’s most-read travel trade publication

Personally, we think they show up for the super-smart witticisms in this…

Sofia Geraghty Sofia Geraghty

New names for New York: Why some people are rotten about changes in the Big Apple

It’s been likened to when Coke changed its recipe. The moment an…

Dan lake Dan lake

A look behind the scenes of Singapore Airlines’ epic new campaign

Singapore Airlines’ image is one of the most curated in the industry,…

Dan lake Dan lake

Ad expert “very surprised” by Emirates’ response to Business Class complaint

Emirates' battle with a New Zealand customer should never have got as…

Dan lake Dan lake

Watch: Singapore Airlines new “Welcome to World Class” ad campaign

The campaign calls on the brands reputation as a customer service leader.

Dan lake Dan lake

Victoria’s High Country shines in a new light in ad campaign

The NSW vs Victorian rivalry is well known, so as a Sydneysider…

Zach Havard Zach Havard

My travel business is doing well. Why do I need to advertise?

Travel is back and one of the challenges facing destinations and travel…

James Harrison James Harrison

New leadership appointment for Tourism Malaysia

Malaysia Tourism has promoted Siti Hadijah Arifin, affectionately known around the industry…

alexandra alexandra

No better time for a holiday, you’ll be dead soon anyway says dark new travel campaign

This new ad dispenses with the usual tactics to cajole holidaymakers, instead…

alexandra alexandra

Digital travel ad impressions up 40 per cent says Nielsen Ad Intel

Looks like your marketing team's efforts are paying off, with ads views…

James Harrison James Harrison

British Airways staff (not actors) front airline’s first ad campaign since 2019

Got a minute to spare? Grab a cuppa and watch British Airways’…

christian christian

Voyages Indigenous Tourism Australia unveils first brand campaign in 10 years

Do you see Uluru as nothing but a big rock? Well, prepare…

huntley huntley

Tourism Australia’s marketing team recognised with prestigious award

While it’s been a tough year for Australia's tourism industry, its lead…

huntley huntley

New advertising network offers better targeting for travel companies

With border restrictions creating big headaches for travel companies, this new solution…

huntley huntley

Hotel chain offers to “save your marriage” in witty post-lockdown campaign

This ad has a wonderful Dallas-meets-Dynasty 80s vibe about it. So, if…

huntley huntley

APT unveils inspirational new ad

The new campaign celebrates a future when the world is able to…

alexandra alexandra

STA Travel stung with $14m in penalties over misleading ads

The Federal Court has ordered STA Travel to pay $14 million in…

huntley huntley

‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists

Did you enjoy the previous campaign by Lithuania's capital city? Well, we…

huntley huntley

New advertising guidelines for ATAS members

AFTA has issued a passive-aggressive warning to ATAS members that dodgy advertising…

huntley huntley

South Australian Tourism Commission warned ‘Old mate’ ads weren’t “child-friendly” months before launch

Just released documents have shown that the SATC was warned its now…

huntley huntley

EasyJet’s clever new ad is like a European holiday in under a minute

Need another reason to convince your clients that Europe is the place…

huntley huntley

Agoda launches ‘Less Hassle, More Travel’ ad campaign

Agoda's 'Agojis' front the OTA's new brand campaign, which are not to…

huntley huntley

Amadeus expands Travel Audience platform to APAC

Not getting the ROI you'd hoped from a recent digital ad campaign?…

huntley huntley

A simple way your ads can make a powerful difference in the world

Do you often resort to advertising's fail-safe of using cute animals in…

huntley huntley

Tourism Solomons and Solomon Airlines launch first-ever Aussie TV campaign

Mimicking the words of Neil Armstrong, Tourism Solomons and Solomon Airlines have…

huntley huntley

CATO chairman takes aim at “deceptive and misleading” advertising by industry disruptors

Did you happen to miss Dennis Bunnik’s venom-filled address at CATO’s recent…

huntley huntley

Airline offers advertising space on boarding passes to travel partners

The airline is also believed to be cutting costs by removing three…

huntley huntley

The world’s worst hotel embraces its flaws

The Hans Brinker hotel in Amsterdam is the self-proclaimed world's worst hotel.…

alexandra alexandra

The world’s worst hotel embraces its flaws

The Hans Brinker hotel in Amsterdam is the self-proclaimed world's worst hotel.…

Hannah Edensor Hannah Edensor

Qantas launches new ad asking ‘Why not?’

Qantas launches a range of new ads accompanied by the emotional song,…

Hannah Edensor Hannah Edensor

Qantas Frequent Flyer launches new ad asking ‘Why not?’

New campaign attempts to unravel flying's greatest mystery - trying to get…

Hannah Edensor Hannah Edensor

The best travel marketing campaigns ever

You'll be transported to an idyllic Balinese beach after reading this, all…

Hannah Edensor Hannah Edensor

Travel Marketing How-To With Google & IPG Media heavyweights

TW was at the Tourism Australia conference yesterday, as you'll read here,…

Tara Harrison Tara Harrison

See Northern Territory or die!

Tourism NT is being blunt in its new ad campaign, reminding us…

Tara Harrison Tara Harrison

Cruiselings: a new breed of FOMO

P&O Cruises has launched a new advertising campaign that has been billed…

admin admin