Travel Weekly continues to be Australia’s most-read travel trade publication
Personally, we think they show up for the super-smart witticisms in this…
‘Lighten up’ – Pauline Hanson defends cartoon mocking $9m Queensland’s Robert Irwin, Bluey tourism campaign
It is a well known fact that telling someone to 'lighten up'…
‘Lighten up’ – Pauline Hanson defends cartoon mocking $9m Queensland’s Robert Irwin, Bluey tourism campaign
It is a well known fact that telling someone to 'lighten up'…
New names for New York: Why some people are rotten about changes in the Big Apple
It’s been likened to when Coke changed its recipe. The moment an…
A look behind the scenes of Singapore Airlines’ epic new campaign
Singapore Airlines’ image is one of the most curated in the industry,…
Ad expert “very surprised” by Emirates’ response to Business Class complaint
Emirates' battle with a New Zealand customer should never have got as…
Emirates told to pay customer more than $12K over claim it sold a business class experience which “did not exist”
A passenger claimed the business class product on his flight to London…
Watch: Singapore Airlines new “Welcome to World Class” ad campaign
The campaign calls on the brands reputation as a customer service leader.
Victoria’s High Country shines in a new light in ad campaign
The NSW vs Victorian rivalry is well known, so as a Sydneysider…
My travel business is doing well. Why do I need to advertise?
Travel is back and one of the challenges facing destinations and travel…
New leadership appointment for Tourism Malaysia
Malaysia Tourism has promoted Siti Hadijah Arifin, affectionately known around the industry…
No better time for a holiday, you’ll be dead soon anyway says dark new travel campaign
This new ad dispenses with the usual tactics to cajole holidaymakers, instead…
Digital travel ad impressions up 40 per cent says Nielsen Ad Intel
Looks like your marketing team's efforts are paying off, with ads views…
British Airways staff (not actors) front airline’s first ad campaign since 2019
Got a minute to spare? Grab a cuppa and watch British Airways’…
Voyages Indigenous Tourism Australia unveils first brand campaign in 10 years
Do you see Uluru as nothing but a big rock? Well, prepare…
Tourism Australia’s marketing team recognised with prestigious award
While it’s been a tough year for Australia's tourism industry, its lead…
New advertising network offers better targeting for travel companies
With border restrictions creating big headaches for travel companies, this new solution…
Hotel chain offers to “save your marriage” in witty post-lockdown campaign
This ad has a wonderful Dallas-meets-Dynasty 80s vibe about it. So, if…
Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)
With 2020 turning out to be a pretty f**ked year, Iceland’s tourism…
“Stay the absolute f*ck away!”: Victoria anti-tourism campaign becomes social media smash (but not everyone’s laughing)
A joke online tourism campaign urging COVID-19 hit Melburnians to stay away…
APT unveils inspirational new ad
The new campaign celebrates a future when the world is able to…
STA Travel stung with $14m in penalties over misleading ads
The Federal Court has ordered STA Travel to pay $14 million in…
‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists
Did you enjoy the previous campaign by Lithuania's capital city? Well, we…
New advertising guidelines for ATAS members
AFTA has issued a passive-aggressive warning to ATAS members that dodgy advertising…
South Australian Tourism Commission warned ‘Old mate’ ads weren’t “child-friendly” months before launch
Just released documents have shown that the SATC was warned its now…
EasyJet’s clever new ad is like a European holiday in under a minute
Need another reason to convince your clients that Europe is the place…
Agoda launches ‘Less Hassle, More Travel’ ad campaign
Agoda's 'Agojis' front the OTA's new brand campaign, which are not to…
Amadeus expands Travel Audience platform to APAC
Not getting the ROI you'd hoped from a recent digital ad campaign?…
A simple way your ads can make a powerful difference in the world
Do you often resort to advertising's fail-safe of using cute animals in…
Tourism Solomons and Solomon Airlines launch first-ever Aussie TV campaign
Mimicking the words of Neil Armstrong, Tourism Solomons and Solomon Airlines have…
CATO chairman takes aim at “deceptive and misleading” advertising by industry disruptors
Did you happen to miss Dennis Bunnik’s venom-filled address at CATO’s recent…
Airline offers advertising space on boarding passes to travel partners
The airline is also believed to be cutting costs by removing three…
The world’s worst hotel embraces its flaws
The Hans Brinker hotel in Amsterdam is the self-proclaimed world's worst hotel.…
The world’s worst hotel embraces its flaws
The Hans Brinker hotel in Amsterdam is the self-proclaimed world's worst hotel.…
Qantas launches new ad asking ‘Why not?’
Qantas launches a range of new ads accompanied by the emotional song,…
Qantas Frequent Flyer launches new ad asking ‘Why not?’
New campaign attempts to unravel flying's greatest mystery - trying to get…
The best travel marketing campaigns ever
You'll be transported to an idyllic Balinese beach after reading this, all…
Travel Marketing How-To With Google & IPG Media heavyweights
TW was at the Tourism Australia conference yesterday, as you'll read here,…
See Northern Territory or die!
Tourism NT is being blunt in its new ad campaign, reminding us…
Cruiselings: a new breed of FOMO
P&O Cruises has launched a new advertising campaign that has been billed…