Baby Boomers

Virtuoso uncovers key differences in how each generation travels

Meanwhile, Travel Weekly staff are conducting our own research to tap into…

alexandra alexandra

Baby Boomers are spending their kids inheritance on cruising

Looks like we're going to have to give up our avo on…

laurencroft laurencroft

Here’s why Better Homes & Gardens is entering travel

Media legend Julia Zaetta told Travel DAZE attendees all about the magazine's…

alexandra alexandra

Here are the best ways to jump the queue during peak season

Millennials have been coming up with some very creative ways to avoid…

alexandra alexandra

PTMs “well-positioned for success” compared to in-store, OTAs: Barry Mayo

Industry bigwig Barry Mayo spins Travel Weekly's all-revealing roulette of truth. OK,…

Daisy Doctor Daisy Doctor

Millennials least likely to travel alone

Here at TW, we also hate travelling alone. Talking to yourself while…

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The travel habits of baby boomers and millennials

Shocking study shows baby boomers and millennials aren't that different after all.…

amybryant amybryant

How to market to Australian Baby Boomers

Aussie baby boomers couldn't care less about birthday emails, here's what you…

amybryant amybryant

Same Same But Different: The Surprising Truth Of Millennial Marketing

You think you know what makes millennials tick? You might be right!…

Daisy Melwani Daisy Melwani

Study: Australian Baby Boomers Don’t care for Birthday Emails

When it comes to customer service, like many things, millennials and baby…

Daisy Melwani Daisy Melwani

The Surprising Truth Of Millennial Marketing

You think you know what makes millennials tick? You might be right!…

Daisy Melwani Daisy Melwani

Agency rebrands as ’50+ specialists’

Agencies vying for a piece of the baby boomer market get more…

Daisy Melwani Daisy Melwani

Boomers launches agent reward program

Give your over-50s clients dedicated travel insurance and score a sweet little…

Hannah Edensor Hannah Edensor

Boozehounds gives bus the boot

The latest Roy Morgan research comes at absolutely no surprise to anyone…

Daisy Melwani Daisy Melwani

Online travel insurance takes to the older gen

Baby boomers rejoice, the first online travel insurer for over 50's has…

Hannah Edensor Hannah Edensor