British Airways starts new ‘priority’ boarding system
British Airways has gone and made flying on the cheap even worse than it already is. Yep, they’re forcing those who buy cheaper seats to board last, and people are pretty peeved.
According to News Corp, the British airline has developed a new “group boarding” system that will come into effect from December 12.
Passengers will be assigned a number between one and five upon checking in, and this will indicate the order they can board the plane in. What’s wrong with that, we can hear you asking?
Well, the cheaper the seat, the higher the number, and that means more time sitting around at the boarding gate, waiting for the rich people to board and get comfy.
To be fair, I love boarding last, but it seems to be an issue with the ranking of people according to how deep their pockets are that has the public outraged.
Flying BA? Bought the cheapest European ticket? From 12 Dec, you’ll be last to board the plane
One passenger says: “It’s very Kardashian, ostentatious about wealth and status. Everyone will know how much money you’ve got based on where you are in the line”https://t.co/YMgb3a18IW— Simon Calder (@SimonCalder) November 18, 2017
So the top priority for boarding, naturally, goes to those flying first or business class, as well as British Airways’ gold class Executive Club members.
Silver and Club World members board next, then premium economy, lower-tier exec class, and then, finally, those in the cheap seats up the back.
If you scrimped and only bought carry-on luggage airfares, you’ll be the very last of this lot to board.
But apparently it’s not really that revolutionary, or new, for that matter. Per News Corp, American Airlines and Qatar Airways already board passengers in this fashion. Unsurprisingly, the likes of EasyJet and Ryanair also follow this practice.
British Airways did, however, confirm that any passengers in need of special assistance, or those with little kids will still score priority boarding too. No matter how cheap their seats were.
Thankfully, not everyone is raging, with some even celebrating the segregation.
Bizarre pricing choice by #britishairways – I hate waiting around in a plane seat and always wait until everyone else has boarded if I can… I’d have paid more to board last, if I had the money! https://t.co/R2IoUXkjuB
— Tom Beardshaw (@tombeardshaw) November 20, 2017
“I shall enter triumphantly at the very end wearing a shirt that says ‘Yay! I paid less than all you suckers’,” one person wrote on social media, per News Corp.
Another said, “If some idiot pays more to sit in a stationary plane waiting for those he considers socially inferior, so what?”
.@British_Airways
This idea of boarding people by their ability to pay is unfair.
It should be done by rows if you wish to board more quickly.#britishairways#snobbery#shamingthepoor— KMLockwood (@lockwoodwriter) November 20, 2017
https://t.co/Fj8T6kaeAT of course, the logical way to load a plane would be back to front but that would mean first class got on last And We Can’t Have That Can We @British_Airways
— Lament Cube (@PrototypeCube) November 20, 2017
Welcome to a regressing Britain where class & money has come back to the days of Titanic
— MPP (@MPP76420472) November 20, 2017
A spokesman for British Airways told the Times, “We are always looking at ways to improve the airport experience for our customers.
“Next month we are looking at introducing new boarding procedures to further improve the customer journey by creating a number of groups to speed up the process.
“This method has been used by airlines around the world for a number of years, including by our partners American Airlines, Iberia and Qatar.”
Oh well, thank god for a sense of humour, right?
jokes on them, people sat at the back are more likely to survive crashes
— Lament Cube (@PrototypeCube) November 20, 2017
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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