Tigerair has launched a new tear-jerker of an ad campaign via its agency of record McCann Australia.
‘Go for it’ was developed off the back of consumer research which highlighted that the main reason people travel is to see loved ones, whether it’s for a birthday, an event, or just because.
The campaign has been created to encourage people to go for the moments that matter – because you can.
“At its heart, the campaign is about seizing the moments that matter, so Tigerair can connect you with your family and friends at any time,” Merren McArthurn, CEO, Tigerair said
“Once upon a time flying was a luxury, but with Tigerair you can go interstate for a weekend away, you can go because you need a break from the every day, you can go to see friends for dinner, or you can go for no reason at all.”
The marketing campaign will run for two weeks until the 15th of June and includes web, digital placements, YouTube, Facebook, Snapchat, Instagram and OOH.
The primary audience is the youth market, but the campaign features a range of demographics because it’s about going for the moments that matter with your family and friends.
This initial two-week campaign to launch ‘Go for it’, is just the beginning of a much larger and more long-term brand strategy for Tigerair.