Destinations

Gold Coast surge in incentive groups

An increasing number of incentive groups are selecting the Gold Coast, with figures released highlighting a major increase in the number of programs secured for the city in the twelve months to 30 June 2017.

The latest QBES* results have revealed that 201 groups were secured by Destination Gold Coast, up significantly from the 122 groups in the previous financial year.

Anna Case, Director of Global Business Events, said the results highlight the strong appeal of the Gold Coast as a destination to motivate and inspire delegates.

“Incentive programs need to offer a combination of business events infrastructure, experiences and accessibility,” she said.

“The Gold Coast rates highly in delivering this mix, with the added bonus of stunning beaches and hinterland wilderness in one of the most ideal climates in the world.”

“This increase only represents incentives that we’ve had involvement in, and we know there are many more groups selecting our city because of the strength of our destination to offer the ultimate reward.”

The good news looks set to continue with another record year for incentives predicted for the beachside city in 2018.

In May, the city will host one of China’s largest personal health care companies, Infinitus China, for the largest business event ever secured for the Gold Coast.

The program is expected to attract around 7,000 of the organisations top qualifiers in four waves over 10 days.

According to Anna Case, the city has clearly demonstrated it is a serious contender for large scale international business events.

“To win this event, we had to show that we are capable of delivering distinctive and memorable programs that showcase the best of the Australian lifestyle,” she said.

“We’re excited to be welcoming this prestigious group to our city in May, along with a significant number of other organisations hosting incentive programs here in 2018.

“We’re on track for another record year in incentive business events, reflecting the confidence and proactive approach of our city and industry membership to highlight the compelling appeal of the Gold Coast,” she said.

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