Luxperience takes its events show on the road

Luxperience is taking its show on the road once again, this time hosting its first ever Australian pop-up event specifically for the MICE community.

The show has previously held similar pop-up events in New York and London. This Australian debut of the pop-up format marks the start of a series of “intimate events” around the country which are designed to promote Events by Luxperience and its potential for creating new business connections among MICE buyers.

“Each pop up will also offer the invited travel influencers an opportunity to personally contribute to the growth of Events by Luxperience,” a statement said.

“Their wish list of requirements and experiences for participants at a high-end, experiential travel exhibition such at Events by Luxperience will be sought. These desires will be incorporated into this and coming years exhibitions creating another dimension to the meetings and events market.”

The breakfast event will take place in Perth on Wednesday 10 February at Fraser Suites. Forum style pop ups will also be held in Melbourne (09 March), Brisbane (05 April) and Sydney (03 June) with venues to be announced shortly.

The Perth event will focus on corporate buyers while the other pop ups will also welcome leisure travel and meeting specialists interested in building their network of business relationships within the luxury and experiential travel market.

Events by Luxperience was launched last September to provide a more structured link between luxury travel and business events.

Luxperience and Events by Luxperience are being in Sydney on 18 to 21 September 2016 at Australian Technology Park.