A new social media campaign from Qantas aims to get its passengers flexing their creative muscle while they travel.
The airline has collaborated with Australian freelance typographer Gemma O’Brien on the campaign which urges travellers to use their napkin, boarding pass or sickbag to create a piece of inflight art. They are then encouraged to share their artworks via social media using the #qantasblankcanvas hashtag.
“From boarding passes to inflight bags, napkins to luggage tags, we have a number of perfect blank canvases for passsengers to create their own inflight art,” head of digital and entertainment Jo Boundy said.
“This campaign encourages our customers to get creative at 30,000 feet and will showcase their inspiring works through social media to a global audience.”
The most creative entries submitted using the hashtag will be shared via Qantas’ Instagram channel every Friday in May with winners to receive a double Qantas Club pass.
Accor will further expand its economy Ibis brand portfolio with the addition of a new-build ibis Styles property at The Entrance on the NSW north coast.
As part of the growing tourism focus for the NSW Central Coast, the Destination NSW Regional Visitor Economy Fund has granted $430,000 towards the 52-room property’s development – close to the maximum possible investment from the NSW Government.
“Accor is pleased to be working in partnership with diggers@theentrance on this exciting new development that we are confident will stimulate travel and contribute strongly to the tourism growth in this region,” Accor Pacific chief operating officer, Simon McGrath, said.
Minor Hotel Group has appointed of James A. Kaplan to the position of senior vice president development for the group.
Kaplan, who has more than 25 years’ experience within the development area of the hospitality industry, will be based at MHG’s head office in Bangkok.
Segway Tours South Coast has introduced new Stay and Play overnight packages at the Coolangatta Estate in Shoalhaven Heads.
Guests can explore the historic, convict-built vineyard with 60 and 90-minute segway tours, on the site of the first European settlement of the South Coast, just two hours south of Sydney.
Crowne Plaza Coogee Beach has appointed David Bowen as its new general manager, bringing some new expertise to Coogee's premiere beach accommodation.
Australia’s Sunshine Coast is reviving its ocean jet boat legacy with the launch of the Mooloolaba Jet Boat.
The Jet Boat offers regular 60-minute adventure trips at 11am and 1pm, as well as offering specialty tours and services for groups up to 12.
Atlantis, The Palm in Dubai has launched its first ever brand campaign, to be revealed inflight on Qantas.
Atlantis is the first entertainment resort destination in the region, with ocean-themed attractions, a waterscape amusement park, and a maze of underwater passageways through the ancient Atlantis.
Inspire EX has announced it will feature Yvonne Adele, known as ‘Ms Megabyte’, as a key presenter at this year’s exhibition.
The Inspire EX event will be held on August 18 and 19, at the Sydney Exhibition Centre at Glebe Island, with the event marketing seminar with Adele a fast-selling highlight.
Meetings and Events Australia has invited corporate MC, speaker and presentation skills coach, Darren Isenberg, to speak at their National Convention held in Kuala Lumpur, Malaysia this month.
Tasmania’s iconic Cradle Mountain Huts Walk will now be available during winter months, with 8-day treks now available in the World Heritage-listed region.
Small groups of no more than 10 will be able to walk through Lake St Clair National Park, along the Overland Track, with two highly experienced guides, and experience the winter wonderland.