7 July, 2016

A taste of China outside of your business event

While attending business event travel in China it is important to get out and experience the very country where your business will take place.

So often, delegates will attend a business event and never actually step foot out of the hotel and experience the customs and cultures of the country. China is a great example of why there comes a time step out of the conference room, and delve into the food and culture of the melting pot of this exotic location.

Not only will delegates enjoy the break and chance to refresh, but it opens the opportunity to learn and understand the local culture and customs. Cultural nuances can be the difference between a highly successful business meeting or conference, and a meeting that leaves you wondering where it all went wrong.

A perfect way to do this in China, is around food and entertainment. Food and culture allows your delegates to learn and understand more about the people and their perspectives and lives. These factors can have a huge influence on how business and communication can flow in the future, and essentially, it establishes longer lasting rapport with business partners.

Truly successful business travel events will make delegates feel less of a number in the group, and more of an individual and VIP. Making a large group feel small is paramount to allow your business event travellers to really experience the destination.

This is where you need is someone who can think outside the square and give creative solutions to your itinerary. Someone who has the knowledge of local places, foods and experiences to make your guest and therefore you, get the right return on investment from the travel.

To achieve this, make the most of the time to provide interesting and educational experiences and allow your guests the ability to choose a “breakout” adventure during their travel in order to learn more about China. From cooking classes and tea tasting to tai chi, the options are endless and can easily be added to the agenda, further enhancing the business outcome of the journey.

So next time you are planning a business travel event in China, take the time to taste what the country can offer outside of business opportunity. It has all the ingredients for a recipe for success in your business.

Advertise with us

Email the Travel Weekly team at traveldesk@travelweekly.com.au

China