Asia Pacific Incentives and Meetings Event (AIME) has appointed a new event director to lead its first hybrid event taking place from 15 March 2021.
With over 20 years of experience across creative agencies, international trade conventions and venues, Silke Calder joins the team at Talk2 Media & Events to spearhead the new hybrid model sweeping the events industry.
Calder previously held the role as head of sales guest events at one of the world’s largest trade fairs and venues, Messe Frankfurt Venue GmbH. Prior to that, she worked as the international congress manager for Fresenius Kabi Deutschland GmbH.
Talk2 Media & Events CEO Matt Pearce said: “We are so excited to welcome Silke to our driven and determined team, and even more excited to showcase to the business events sector how committed we are in helping our industry accelerate growth into next year.
“It’s undoubtedly been one of the toughest years for our community that we’ve experienced in a generation.
“The appointment of a strong leader, particularly as we look to launch AIME’s new hybrid model, means we are strengthening our mission to grow business for those attending the event – both physically and virtually.”
Commenting on her appointment, Calder said she was committed to helping kick-start the business events recovery for the Asia-Pacific region and beyond.
“The opportunity to deliver the event’s new format and pave the way for more innovative means for our industry to conduct business is incredibly exciting,” she said.
“Now, more than ever, we must harness the power of technology to come together and get business back on track.
“AIME’s DNA of connecting quality buyers and exhibitors to create meaningful connections has not changed, but rather adapted, and I am honoured to be able to deliver what I know is sure to be a stellar event for those attending.”