AIME’s new community hub to “drive innovation”

Aspiration, innovation business concept. Young child wearing home made jet pack with wings and a suit. He is running with his arms up like he is flying. He is also wearing a flight cap. Smiling and having fun.

The Asia-Pacific Incentives and Meetings Expo (AIME) will feature a creative Community Hub for the second year; a distinct area of the exhibition show floor where attendees can meet, share and connect.

Designed by AIME’s Creative Partner, Australian events agency EMG, the Community Hub will have an unconventional design, featuring key technologies set to disrupt the events industry like virtual reality, 3D visualisation tools and interactive screens. 

Ian Wainwright, Event Director – AIME, Reed Travel Exhibition said the Hub enables the often time-poor events community the opportunity to discover new technologies whilst networking and doing business.

“With technology the largest disruptor to the way the world does business, having a number of unique solutions presented in this central space will benefit attendees to AIME. We have brought the Community Hub concept back for the second year, in a very different way that will give destinations, venues, event managers and suppliers new ideas of how to incorporate technologies to enhance their way of doing business,” said Mr Wainwright.  

 Peter Jack, Director, EMG, is steering the Hub’s creative direction and says the technology integrated into the Hub will drive innovation.

 “The industry is ripe for disruption and embracing innovation in the sector will see opportunities thrive. As one example, we will incorporate virtual reality technology and 360 degree video into AIME for the first time; delivering a truly immersive experience to attendees whilst introducing them to the way of the future for the business events industry,” said Mr Jack.

Innovations such as Google Cardboard, which presents users with a virtual reality and augmented experiences via phone and a simple cardboard device, will be on display for an interactive experience. Displayground will be showcasing their large scale interactive screens that feature gesture control and motion detection technology, creating a unique user experience.

The industrial styled Community Hub will offer a sensory experience with new technologies on show, plus allow attendees to relax, network and read AIME Daily in the urban and contemporary surroundings. 

The hub is located at the Melbourne Convention & Exhibition Centre and runs during the Expo’s display from 23 – 24 February 2016.

 Image 19-02-2016 at 12.40 PM (1)

Image 19-02-2016 at 12.40 PM

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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