Best Western rebrand as more than just a hotel

Best Western rebrand as more than just a hotel

Best Western Hotels & Resorts is out to prove they are more than just a hotel, celebrating its reinvention and recent re-branding, a journey that’s taken the best part of ten years.

Launching the new campaign –‘It’s Not Just a Hotel’, Best Western will engage in a two-month advertising blitz through digital media, giving away eight weekends for two (including accommodation and activities) at some of its best properties and offering loyalty members up to 5000 bonus points on bookings.

Best Western senior marketing manager, Angela Smith said the time has come to get word out about the big changes at Best Western.

Once known for its roadside motels, Best Western continues to evolve its strict minimum standards and now boasts a modern portfolio of 150 properties across Australia, New Zealand the South Pacific with uniformly high standards and a customer-focused approach.

Branding has been tweaked with sharp new logos and signage, while there are six brands instead of just one (Best Western Premier, Best Western Plus and Best Western, GLō, Executive Residency and BW Premier Collection) for enhanced product differentiation.

The company has also appointed online influencer Lauren Thomas (@thesoultravelgirl) as its brand ambassador for the campaign.

The customer-first philosophy is highlighted by Best Western’s commitment to free high-speed internet at every property, which has been a big hit with guests.

“Our guests love the free internet, it’s a huge selling point – people really see the value,” Smith said.
To win one of the eight weekends away, visit the website www.itsnotjustahotel.com and explain in 25 words or less what ‘Best Western means to you’ by completing the sentence: ‘It’s not just a hotel…’

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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