Brains bring business events to Melbourne

Brains bring business events to Melbourne

Melbourne Convention Bureau (MCB) has reported an “excellent” first quarter, identifying the city’s “intellectual capacity” as a major driver for securing lucrative business events.

The first three months of the financial year have seen MCB notch up international conference wins in the health, business, engineering and science sectors delivering a 69% year on year increase in total events won.

The economic contribution from large international association conferences has more than tripled to $22.6 million.

There has also been a 62% year on year increase in international incentive programs.

“We are outperforming our results when compared to this time last year, continuing to deliver for Melbourne and recognising the wonderful pool of talent in our research institutes, hospitals and universities with whome we work closely to attract these business events,” chief executive Karen Bolinger said.

“Our unique Team Melbourne approach of collaborating with partners city-wide means we continue to secure events by leveraging the skills, knowledge and experience of these experts in their respective fields and who are champions of Melbourne and Victoria.”

The results come as Melbourne Knowledge Week draws to a close, with Bolinger referencing the celebration of the city’s science, technology, business and learning industries as a sign of the “world-class knowledge community” which has become one of the city’s main draws for business events.

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