Big Cheese catch up with Perfect Events’ CEO Liliana Sanelli
The Nibbler recently caught up with the CEO of Perfect Events Liliana Sanelli, that is until we stopped running and realised how out of breath we were.
What’s your main goal for this year?
To enjoy and of course survive the biggest event and year Perfect Events has ever had. We start The Legacy Centenary Torch Relay 2023, presented by Defence Health on Sunday 23 April in Pozieres to launch the Legacy Centenary commemorative year events. Following a number of new business wins we have a massive year of significant international events. The main goal is ensuring myself and the team stay sane throughout whilst having a good time.
What’s your Favourite thing about working in/with the MICE industry?
We are so lucky with what we do – we create memories, change lives and no one day Is the same. I love our industry as we create once in a lifetime memories that seriously change lives. It’s hard work and not for the faint hearted, we live off adrenalin and work hard as a team, no event or project can be done as an individual. In this industry we are blessed to work with passionate individuals who quite often put their life and needs on hold to make sure their vision of the event is executed.
How do you like to spend your free time?
I love to spend time with my beautiful family – my two girls Saraya 13 and Sapphire 9 years old and my darling husband Jeff, my rock. I also love spending time with close friends and family. My biggest me time is either going for a long walk or clearing the mind and listening to a great podcast OR the absolute opposite of going out for an awesome dinner, dance and fun!
What is the most stand-out event or incentive you’ve attended?
The biggest highlight for me was producing the Fred Hollows Hollywood Gala in LA, where I worked closely with Joel Edgerton and a committee of celebrity individuals to raise funds for the launch of Fred Hollows in USA. The Gala was held at Dream Hotel in Hollywood on the roof top. We had a huge line up of major talent attend the evening and preform including Seal, Red Hot Chili Peppers lead Guitarist Flee and many other surprises. Ricky Martin attended the event and purchased a major live auction item – a plastic piece of art that he bid $35,000 US dollars on. I saw it years later in a magazine shoot of his home which gave me a real buzz.
If you could invite three famous guests (dead or alive) to a dinner party, who would you choose?
This is easy for me – Oprah, Kris Jenner and JLO. Oprah – using her voice for good and making things happen, Kris for being a money and business magnate and JLO for keeping it real yet showing up every day. If I could squeeze one more on the table Jon Bon Jovi would be great. He has been my celebrity pass all my life and I love the way he is using his influence for good and raising money for the homeless.
In your opinion, what are the key elements of a successful event?
Planning is key, you are only as good as your last event and that is all in the preplanning. Think of everything that can go wrong and plan for all of it and more. It is also important to really understand the objective of what each event is trying to achieve. I like to make sure I have clarity on what the objective is and work backwards from how we go about achieving that result. Lastly the main reason our events are a success is my fabulous team. Make sure to thank everyone who has worked so hard at your event, respect and gratitude go a long way in our industry.
What’s something positive you’ve witnessed or experienced since the global pandemic hit?
The silver lining of the pandemic was it allowed me to switch paths and create a new way of thinking and working. I became more resilient and willing to take more risks with myself and business during and after the pandemic. I know for a fact I would not be working on the biggest event I have ever produced for Legacy Centenary if it was not for covid. Working with Legacy I needed to tread carefully and sell my crazy vision to a relatively conservative brand to get them onboard and believe in my vision. I am proud to say we are here doing The Legacy Centenary Torch Relay 2023 and on our way to raising $10 million dollars – all from my ideas and my creative genius!
What’s your advice for others in the MICE industry on recovering from the global pandemic?
Keep your faith and work with trusted partners who believe in you as much as you believe in them. Trust, respect and integrity are everything in our industry. Things are definitely picking up and there is a buzz in the air as people remember how good all the things are we got used to living without. There’s plenty of work out there for good people and we are seeing the staffing shortage ease. People are keen to live a life of adventure and love events, so keep believing!
What book and/or TV show can you not get enough of lately?
I binged Vikings, Yellowstone and Succession. All have amazing strong female characters that I love. For books I have just finished The Resilience Project by Hugh van Cuylenburg so inspiring and some great life lessons. Before that I finished Brene Brown’s Dare to Lead – such a great insight to be honest, authentic and vulnerable leader! Highly recommend.
Latest News
Aussies a hit on the conference floor for IPW 2024
Diana Ross on opening night, Keanu's Dogstar band and a dozen lobster rolls. All in a week's work at IPW 2024.
Premium hotel operator ERDI launches it’s own academy in heart of Melbourne
ERDI expects to be shaken not stirred with the launch of its ERDI Academy in its Melbourne hotels.
Tropical North Queensland action-packed events calendar for adventure enthusiasts
Hanging out for that next dose of adrenaline? It's time for you to head north!
Fiji Tourism Exchange 2024 opens with a vibrant ceremony at Sofitel Fiji Resort, Denarau
Two days in Fiji! If you didn't attend this conference we're sure you've got FOMO.
$230m joint Novotel & ibis Styles Melbourne Airport hotel prepares to open
Dear all business travellers, you're Melbourne experience just got a whole lot better.
IPW 2024: 960,000 Aussies took the trek to the Land of the Free last year
Nearly 6,000 travel industry reps descend on LA. Thankfully for all of their bosses, it's not in Vegas.
Travel DAZE Exec Agenda REVEALED: top execs to speak on airline competition
As the industry reels from Bonza's implosion, it is more important than ever to ask the big questions.
Skroo says Rex will need deep pockets to fill lost Bonza slots
The door is open for Rex, and anyone else who wants to launch a regional Aussie airline...
Hilton Expands Presence in North Queensland with the signing of Hilton Garden Inn Townsville
Heading to a North Queensland Cowboys clash? Hilton Garden Inn Townsville is set to open, but not until 2026.
Amy Poehler joins Vivid Sydney event
Oh Joy! Hit comedian Amy Poehler will make an emotional appearance at the Sydney Opera House for Vivid.
Emirates unveils future plans with new hub at Al Maktoum International Airport
We've also been looking into our future. It involves plenty of famils, we hope.
Two thirds of Australians support introduction of tourism tax, survey reveals
Can you guess which generation was the most outraged at the news? Hint: It is exactly who you think!
“The consumer really just wanted more classic reward availability” – customers underwhelmed by Qantas FF shakeup
All this consumer wants is to sit behind someone that doesn't push their seat back to near-horizontal levels.
Aussie travellers warned of ‘significant’ visa shifts in destinations including Chile, US and Vietnam
To be honest are biggest advice for having a layover in the US, is just don't.
Profile: Delta CEO Ed Bastian
Bastian says the airline business isn't for the faint hearted. We're sure Alan Joyce would agree!
Final Call: Travel DAZE Exec early birds are about to expire
Much like the auctioneer at the hottest sale of the year, we're giving you one more chance to jump at this deal!
Forget the weekend! Experience Gold Coast launches mid-week travel campaign
Your boss might be a bit bothered if you jet off mid-week, but you'll be the envy of all of your Instagram followers.
Victorian Tourism Industry Council warns of losing tourism dollars to NSW & QLD
Trendy cafe's hidden in CBD laneways can only get so many tourism dollars, clearly!
AIME 2024 rustles up $330m for APAC economy
This figure is a 65 per cent increase on 2023, much alike The Nibbler staff's alcohol consumption.
Amex GBT to purchase CWT for $871m
It's big deals like this that get a firm handshake - hence the sore hands over at the CWT and Amex GBT offices.
Boeing cleanout: CEO, chair to go as safety crisis plagues the manufacturer
CEOs are falling thick and fast these days. We should have started up a bingo game with their headshots in the office.
Star boss resigns, admits retaining NSW casino licence unlikely under his leadership
The CEO resigned after 18 months in the role. 'Another one bites the dust' rumoured to be heard playing in Pyrmont.
Corporate Traveller swings amateur golfers around the globe for World Golf Competition
How're your golf skills? Consider yourself a Tiger Woods or often get quadruple bogeys? We take after the latter.
Corporate travellers to spend big on Melbourne F1 despite financial pressures
Part of the attraction is sick days after the event as corporate travellers suffer creaked necks and blown eardrums.
Bonza officially kicks off Gold Coast-Darwin route
The Flying Purple Thumb is back at it with another route. We swear, we're going to make this nickname stick!
South West Sydney Tourism launches Western Sydney Tourism Awards
Penrith's 3 consecutive NRL premierships wasn't enough? The people of Western Sydney could fill the trophy cabinet more!
Hotels vs. Airbnb: Industry leaders at odds over who should pay accommodation levy
There's not as much gore in the Hotels vs. Airbnb saga as there is in Alien vs. Predator, but it's just as thrilling!
Singapore Airlines revamps premium economy with new menu, amenity kit
Felt Singapore Airlines was lacking "the sauce" (as the kids say). Bolster belief in the carrier's je na sais quoi here.
Business Events Adelaide set for 20th Destination SA event
Destination SA turns 20! Hopefully it's not celebrated with vodka cruisers and vapes like most 20th birthdays.
Boeing’s woes delay massive Virgin Australia order
This delay means Virgin staffers will be without that new plane smell, inspiring us to sell it in a can.
All the winners from the 2023 Qantas Australian Tourism Awards
Somehow missed this news recently? Good thing you're subscribed to our fabulous newsletter!
Corporate international travel from Brisbane up 30% YOY: Flight Centre
Queenslanders seem keen to go somewhere that actually serves good beer! Sorry, we actually like Great Northern.
Amora Brisbane undergoes $30m remodelling, geared up for MICE offerings
When $30m goes into an amazing hotel to get it geared up for MICE offerings, that's amore!
Corporate Travel Management’s CEO Laura Ruffles steps down
CTM confirmed that Ruffles will be stepping down due to a personal health issue, effective immediately.
Qatar Airways crowned World’s Best MICE Airline at World MICE Awards
You could say Qatar Airways really 'nabbed the cheese' with this one! Alright, we'll see ourselves out...
Qantas, Jetstar & Virgin hike airfares as supplier costs inflate
Supplier increases means you'll pay more. It's like pass the parcel, but instead of getting a present, you owe money.