Central Coast Tourism marks new MICE era

Central Coast Tourism marks new MICE era

Central Coast Tourism has announced the appointment of Jo Marks as Meetings, Incentives, Conferences & Events (MICE) manager.

This appointment is supported by the NSW Government through the Central Coast Regional Action Plan, identifying the need for a dedicated resource.

Central Coast Tourism’s chief executive officer, Robyne Abernethy confirms the MICE Manager role was identified as a priority action in the Central Coast Regional Action Plan and supported in the 2013-2017 Central Coast Destination Management Plan for the Visitor Economy.

“Events are big business for NSW and Ms Marks’ primary role is to chase and secure business to meet the region’s goal of increasing our share of NSW Conference & Events market by 3% by 2020,” Abernethy said.

“If successful in achieving this goal, the Central Coast’s visitor economy will benefit by receiving an additional $37 million.”

Annually, New South Wales receives over 2 million overnight event visitors, who stay an average of three nights and 5.2 million day trip event visitors.

Events are important in the visitor economy mix – they showcase destinations to visitors that may not have previously considered a visit, drive seasonal visitation and provide flow on community benefits such as jobs and skills development.

Returning to the Coast, Marks brings over 10 years of industry experience to the role, including a stint at Townsville North Queensland Convention Bureau, and will work closely with Gosford City and Wyong Shire Councils along with local tourism operators.

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