19 September, 2019

Cvent expands ‘For Dummies’ series with two new guides

Meetings, events and hospitality software company Cvent has expanded its For Dummies professional development series with two new event guides.

Produced in partnership with publishing company Wiley, Strategic Meetings Management For Dummies and Event Marketing Strategy For Dummies outline how organisations can successfully implement an SMM program, scale it globally and measure its effectiveness.

Event Marketing Strategy for Dummies further addresses how to deliver more impactful events, drive leads, and generate revenue through intelligent event strategy, targeted promotion, and data capture.

The guides expand on Cvent’s successful For Dummies series, which includes Event Management Technology For Dummies and Growing Your Hospitality Group Business For Dummies.

In conjunction with the release of Strategic Meetings Management For Dummies and Event Marketing Strategy For Dummies, Cvent is also offering two educational webinars that will dive more deeply into the key topics covered in the books.

The Strategic Meetings Management webinar covers key topics, including understanding the value of an SMM program, how to create an effective meetings policy, and how to track and measure your program’s success.

The Event Marketing Strategy webinar will help attendees understand what event marketing means, what an integrated marketing program looks like, and which event types are best suited to enhance each phase of the buyer and customer journeys.

Patrick Smith, chief marketing officer at Cvent, said many organisations struggle to implement successful SMM and event marketing programs because they don’t know where to start.

“Strategic meetings management and event marketing are two key areas that, when executed properly, can make event programs world-class and drive significant ROI,” he said.

“By leveraging the easy-to-consume For Dummies format, we developed clear and concise guides that will help readers better understand the importance of SMM and event marketing, and offer unique insights on how to utilise technology to maximise the value of their event programs.

“We know these guides will be valuable resources that event professionals and marketers will reference time and time again across their organisations.”

You can download Strategic Meetings Management For Dummies here and Event Marketing Strategy For Dummies here.

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