Destination Gold Coast has launched a new video to highlight the hard work behind the scenes as the business events sector eagerly awaits the return of conferences and meetings.
The 60-second ‘Let’s meet again soon’ video features events professionals from well-known Gold Coast venues and industry suppliers such as Gold Coast Convention and Exhibition Centre, Miami Marketta, Village Roadshow theme parks, QT Gold Coast, and RACV Royal Pines Resort.
Destination Gold Coast CEO Annaliese Battista said the video acknowledges the significant disruption as a result of the crisis, while also highlighting the compelling appeal of the Gold Coast.
“The Gold Coast is undoubtedly Australia’s favourite host, attracting over 193,000 delegates last year who injected $570 million into the economy,” she said.
“The city will be high on every delegate’s wish list, particularly after months of unprecedented restrictions.
“After a gruelling start to 2020, we know decision-makers will be dreaming about meeting in a destination offering wide open spaces, stunning beaches, a warm climate, and natural beauty just a stone’s throw from world-class venues and attractions.
“Prior to the pandemic, Gold Coast’s business events market share recorded a five per cent increase in 2018-19, with one in every two Queensland events hosted on the Gold Coast.”
While there are still challenges ahead, the future looks promising for the Queensland destination, with $123 million in conference business already secured through to 2024.
“We know the Gold Coast performs exceptionally well domestically, with approximately 80 per cent of events being derived from key national associations and corporate groups,” Battista said.