Germany’s most important trade event a success

Germany’s most important trade event a success

The most important trade event for Germany’s incoming tourism, the GTM Germany Travel Mart, has been heralded as an outstanding success.

The results of an on-site survey indicated 89% of the exhibitors were satisfied or very satisfied, with almost 90% intending to take part again in 2017.

The 42nd GTM was held this year held in Saxony-Anhalt, Magdeburg. More than 500 international key account managers, tourism professionals and journalists from 45 countries participated in the B2B platform, meeting with over 300 German exhibitors from hospitality, incoming, transport, and local and regional tourism organisations.

Suppliers particularly praised the excellent event organisation by the GNTB and the host city Magdeburg. Positive feedback was also given about the quality of the workshops and the use of public transport.

The general program was also particularly well received, including the official opening at the Maritim Hotel and evening dinner at Magdeburg cathedral square. The host city has also arranged a medieval Christmas market which ended with a fascinating fire show.

Next year, the 43rd GTM will take place in Nuremberg.

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