Gold Coast Business Exchange challenges destination perceptions

Gold Coast Business Exchange challenges destination perceptions

Gold Coast Business Events has released positive survey findings from its recent signature event, This is Gold Coast Business Exchange, noting the change of perceptions of the destination.

Gold Coast Tourism Director of Business Events Anna Case says the majority of buyers who attended the event credit it with significantly changing their impressions of the Gold Coast as a business event destination.

“Survey results from This is Gold Coast revealed that after attending the event, the perception of our city has changed for 75 per cent of the buyers,” case said.

The Business Exchange showcased the city’s capabilities as a destination for conferences, exhibitions and incentive programs.

In June 2016, This is Gold Coast hosted 50 conference and meeting decision makers from associations and corporations across Australia and New Zealand. The program included an exhibition at the Gold Coast Convention and Exhibition Centre where 44 Gold Coast Business Events members met with hosted buyers in more than 800 pre-scheduled appointments.

Case said the event provided hosted buyers with an entirely new perspective on the Gold Coast’s business events capabilities, advantages and strengths.

“Gold Coast Business Events is able to link buyers with world class opportunities and events in a dynamic and progressive environment – set within a spectacular destination,” said Anna.

“The decision makers attended This is Gold Coast to learn much more about our destination, our new venues and business event offerings and they weren’t disappointed.”

“Our survey results have confirmed what we already knew – that the Gold Coast offers an incredibly compelling combination for those wanting to deliver a successful conference destination. Seeing first-hand the venues, sampling our cuisine and seeing our specialist suppliers create unforgettable events meant that many of these buyers are now enthusiastic advocates for the Gold Coast,” she said.

Gold Coast Business Events members who participated in This is Gold Coast were also impressed with the event, with 100% of respondents indicating the event met their objectives.

To view the 90 second highlight reel, click here.

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