Hidden pop-up space becomes Melbourne’s golden ticket

Daisy Melwani

Melbourne’s first ever pop-up gala space, Lorem Ipsum, was unveiled to AIME delegates last week after already securing a booking for 1600 guests.

The hidden space at the far end of the Melbourne Convention and Exhibition Centre will only be available from 3 December to 22 December and will be able to scalable to accommodate 500 to 1200 for sit-down affairs, or up to 2000 cocktail style.

“We live in a world that is constantly changing. We know our customers want something different,” MCEC chief executive, Peter King said.

The space also boasts the single largest outdoor area of a function venue in Melbourne, ‘extending the experience’, according to Lorem Ipsum organisers.

Featuring floor to ceiling gold pressed panelling, crystal chandeliers and state-of-the-art audio and visual, the all-inclusive concept offers a completely immersive events experience, developed in partnership with Event Management Group.