MCB drives Victoria’s business event recovery

MCB drives Victoria’s business event recovery

Melbourne Convention Bureau (MCB) has achieved a huge result for business events in Victoria with a 33 per cent increase in economic contribution from secured business events in the 2021/2022 financial year over the previous year.

MCB has exceeded all targets and cemented business events as the highest-yielding sector in Victoria’s visitor economy.

Economic contribution for the state reached $203 million from 110 events secured, which is expected to bring over 53,200 visitors to the state and fill over 90,300 room nights.

Speaking at the company’s Annual General Meeting, MCB CEO Julia Swanson reflected on the year that evolved; “Despite the restrictions on operations for the first half of 2021-2022, we delivered a buoyant outcome with the demand and recovery for business events in Melbourne occurring faster than expected.”

“A key highlight from the year was Asia-Pacific Incentives and Meetings Event (AIME) 2022 kick-starting the business events industry. Hosting the first international tradeshow since Australian international borders reopened, AIME 2022 brought together international and local buyers to access 225 exhibitors from around the world.

“We’re also seeing confidence across international markets rebound at pace with the return of international corporate, meeting and incentive groups, site visit re-engagement and enriched experiences for event organisers and delegates across both international and domestic segments.

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