Melbourne Convention and Exhibition Centre (MCEC) building lit up in red last Friday in a bright show of support for Red Nose Day.
Funds raised on Red Nose Day over the last 30 years have resulted in an incredible 85 per cent reduction in sudden infant deaths. That’s 10,857 babies saved and counting.
Red Nose Day has sparked a global movement and catalysed research into the reasons why babies die suddenly in their sleep. More than 3,000 babies still die suddenly and unexpectedly each year in Australia.
MCEC said it was proud to support those in the community who have been affected by sudden infant deaths.
Adding to its charitable efforts, MCEC recently signed a three-year agreement that formally recognises its ongoing partnership with Launch Housing, an independent community organisation committed to ending homelessness in Melbourne.
And, in other MCEC news, the venue has again achieved gold status through EarthCheck, the world’s leading business advisory group specialising in sustainability and destination management for the travel and tourism industry.
MCEC sustainability manager Samantha Ferrier said the achievement was an important milestone in its broader commitment to sustainability, including a new five-year sustainability strategy.
“As an industry, we need to be accountable for the impact we have on the world around us,” she said.
“This means, to make a meaningful shift across the sector, we must all commit to a shared vision of change.
“To be recognised as a leader in the sustainability space is a wonderful step towards our vision, to take tangible steps towards a positive impact on the environment.”
MCEC has been EarthCheck certified since 2009, and has achieved gold status since 2016.