Melbourne LIVE Tourism Forum

Melbourne LIVE Tourism Forum

Destination Melbourne has launched its inaugural Melbourne LIVE forum, to be held at RACV City Club, Melbourne, on 16 June.

Leadership, Innovation and the Visitor Experience will be the theme for Melbourne LIVE, the first Melbourne tourism forum of its kind, and will focus on the NEXT GENERATION of travellers, trends and developments to ensure Melbourne holds its position as a leading city destination.

Keeping with the NEXT GENERATION theme, Destination Melbourne has secured well-known Millennial Holly Ransom, the 25-year old CEO of Emergent and one of Australia’s up-and-coming leaders, who will present on the Millennial mindset and their take on the world from a travel perspective.

Los Angeles Tourism & Convention Board chief marketing officer, Don Skeoch, will present a real life marketing example when he shares insights on L.A. Tourism’s current Get Lost in L.A. campaign.

Other presenters include Jill Dupleix, renowned food writer, about global food trends and Melbourne’s unique food offering, and Martin Ginnane, a global retail specialist will talk about retail trends and how to innovate the retail experience. Young entrepreneur Al Jeffery will also look at how Melbourne’s tourism offering could be affected by different trends and drivers, and Victoria University’s Dr Joanne Pyke, will present on the international student market and their tourism preferences.

Destination Melbourne CEO, Laura Cavallo, aims for Melbourne LIVE to not be just another old-fashioned style conference, saying “focussed on the Next Generation, our forum will inject a fresh level of innovation, interaction and engagement for our attendees, encouraging all to be creative with future visitor development and servicing.”

Tickets for Melbourne LIVE are $395. For more information and to reserve your place, visit https://destination.melbourne/events/melbourne-live

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Melbourne LIVE

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