Taking the customer experience to the next level, and ensuring you get luxury for less.

1. Have an iconic venue

If you want your event to stand out from the crowd, the first thing to tick off your list must be an amazing venue. You want your guests talking about your event for weeks to come. One venue that brings that WOW factor is Sofitel Brisbane Central – a historic landmark in the Brisbane skyline. The addition of two new venues, Bercy Room and Soiree Terrace now provide organisers with even more choice with the Soiree Terrace offering a stunning outdoor option for breakouts, cocktail functions or dinners featuring sweeping views over Brisbane’s city.

Modern, stylish, French-inspired, iconic. The Sofitel Brisbane is ticking the experts’ boxes.

2. Location, location, location

As the real estate agents say, “location, location, location”. And with direct rail access to the airport via Central Station, Sofitel Brisbane Central offers unparalleled convenience for those who fly into the city. Located in the CBD with extensive views over the city, your guests will have full access to the vibrant Brisbane city…that is…if they can drag themselves out of the world-class day spa and 5-star dining.

 3. Make sure you dress the room 

Everybody knows the saying that you should never judge a book by its cover. Well, we’ll let you in on a little secret…the cover is just as important. In case you weren’t following our metaphor, we are talking about how you dress the conference rooms. No one wants to go to a MICE event in and old dingy life-sucking conference room. Guests want modern, vibrant, stylish spaces.

No one knows this better than Sofitel Brisbane Central, who recently took out the coveted ‘Best Deluxe Hotel’ award in the Queensland Hotel Awards and Bronze in the highly prestigious Queensland Tourism Industry Council awards within the ‘Luxury Accommodation’ category.

Director of Sales & Marketing, Abbey Madden says that the refresh has given the hotel’s MICE facilities an entirely new feel.

“The Sofitel brand embraces elegance and femininity with a modern edge, this new look certainly encapsulates that” she says.

All their MICE spaces have been given a modern update with stylish, understated carpeting being installed throughout all 15 flexible event spaces and onsite staging company, AV Partners, taking technology to thrilling new heights.

4. AV to max the entertainment

 In the A-B-C of MICE events, it all starts with AV. The folks at Sofitel know this all to well, with recent extensive upgrades to their AV facilities. The 1,100 capacity Ballroom Le Grand now boasts a 9M Mega Blend Screen, 90 intelligent table lights, 120m drape track to cover the entire space with black, white or star cloths and a Flown Meyer Audio Array.

‘The state of the art technology has also been instrumental in ensuring we continue to provide our clients with leading product and service,’ said Madden.

All other venues including boutique restaurant space, Privé249 have been given a total technology refresh to ensure clients have a seamless audio visual experience.

5. F&B is the way to delegates’ hearts

It is hard to host a good event without amazing F&B. For those not up with the lingo, that’s expert talk for ‘Food and Beverages’. Hosting a MICE event is about exceeding expectations, providing those memorable, ‘once in a lifetime’ moments that take an event to the next level.

Sofitel embraces the importance of F&B through their ‘Inspired Meetings’, which provide exceptional experiences for conferences and events. Imagine a 5-star dining experience at Sofitel’s Thyme² Restaurant, Privé249, Cuvée and Harlequin Jack or even a specially curated culinary experience within the hotel kitchens. The sky is the limit…or your guest’s stomach.

6. More luxury for less

An amazing event doesn’t come free, but is doesn’t have to break the bank. Experts know the value in looking around to find the best deals that suit your needs. Sofitel Brisbane Central knows this too, and in order to highlight their recent refresh, they are currently offering new events 1 for every 10 delegates complimentary on both accommodation and day delegate packages. They are also including one bespoke Inspired Meetings experience per day to further highlight the exceptional event experiences that the MICE team can deliver. Full information on this incredible offer can be found on their website.