The Gold Coast 2018 Commonwealth Games will be “much more than a sporting event”, bringing opportunities for collaborative events and industry conferences, the Games’ chief executive has said.
The Commonwealth Games Corporation is currently exploring opportunities to leverage of the international event, with events and conferences set to be a major drawcard for visitors.
Festivals and art displays will also be a major attraction for the Games, which are expected to inject $2 billion to the economy.
Gold Coast City 2018 Commonwealth Games Corporation chief executive Mark Peters said the Games will go far beyond a sporting event, and put the Gold Coast on the world stage.
“It’s much more than a sporting event. Everyone talks about how great the festivals around the Melbourne event were and that’s what the Gold Coast Games wants to be,” Peters said.
Meanwhile, the Games Corporation is looking to build an identity for the Gold Coast that adds to its reputation as a surf and hinterland destination.
Noting that health and research were central to the plans, Peters said the branding would be crucial to the Queensland tourism industry.
“When you’re overseas, the images of Australia and Queensland and the Gold Coast go out, so that becomes a really popular destination program as well,” he said. “A major international event that has never been held outside a capital city is now on the Gold Coast – that’s just saying there must be good things happening.”