Art Series Hotels will take its design-led concept to Australia’s regions and make it more affordable with the launch of Art Series Studios.
The new brand will be more “understated” than existing properties The Cullen, the Blackman and the Olsen and will offer “more compact, affordable accommodation”, according to Asian Pacific Group chief executive Will Deague.
The concept will debut in Bendigo in Victoria in May 2014 with a second to follow in Parkville.
“Bendigo has emerged as the regional centre for arts and culture in Victoria making it the perfect place to launch our Studio inspired hotel concept,” Deague said.
“We are excited to deliver a unique art-inspired hotel experience to regional Australians in a compact, affordable format.”
The new property will be named after a famous Australian artist with the namesake to be revealed in February.